Billy Martin’s – From Retail to Wholesale in 25 Years

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(PRWEB) October 27, 2004

Billy Martin’s USA, Inc. (OTC Pink Sheets: BLYM — the 25 year old retail company known for its upscale products with a “western twist” — is developing a line of premium apparel products for wholesale distribution in the US and abroad.

According to CEO, Doug Newton, who founded the business with former NY Yankee manager, Billy Martin in 1978, “the new line will have a unique twist of its own: The goods will actually be made in America.”

“Just imagine” Newton said “we will produce our “western” inspired apparel products in this country. Our goal will be to use the best designers and workers in US cities to create jobs and quality products for sale at home and throughout the global marketplace.

“To further emphasize our home-grown origins and western roots”, Billy Martin’s has secured the rights to the trademark, “Born & Bred in the USA.”

“Hopefully,” Newton said “our premium apparel line will have just a hint of “western” flavoring to it, so as to attract a wide cross-section of consumers, while also appealing to the patriotic side of wholesale buyers at some of America’s bigger and better chain stores.”

Newton plans to ask a few celebrity friends — who shop at the Billy Martin’s retail stores in NYC and/or Hollywood — to help promote the wholesale line — including Don Imus, Billy Bob Thornton, Sheryl Crow, Winsor Harmon (a one-time employee of Billy Martin’s), Mickey Rourke and Dwight Yoakam.

“Ultimately,” Newton said “our success will depend not on our brand name — or the celebrities associated with it — but on the value, attractiveness, fit, comfort and pricing of the clothes themselves.”

“When all those ingredients come together — along with the right design, manufacturing and marketing team — we have the potential to hit a home run.”

Contact: Doug Newton, CEO, Billy Martin’s USA, Inc. (BLYM)

http://www.BillyMartin.com or doug@billymartin.com

Statements about the company’s future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are “forward-looking statements.” Since these statements involve risks and uncertainties and are subject to change at any time, the company’s actual results may differ materially from the company’s plans if its assumptions prove to be incorrect, or, for a variety of other reasons. Billy Martin’s USA, Inc. is not a reporting company registered under the Securities Act of 1934. Shares of its stock trade under the symbol “BLYM” as in Baseball, Lucky, Yankee, Manager.

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