Corvest’s “Crazy Clara” Promotion Off to a Strong Start

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Corvest’s “Crazy Clara” Promotion Off to a Strong Start










Largo, FL (PRWEB) April 12, 2008

Corvest, a top-20 promotional products supplier and parent company of Adva-Lite, Toppers and It’s All Greek To Me, today announced the tremendous success of their “Crazy Clara” internet-only promotion. The promotion offers deep discounts on 30 selected items from Corvest’s three lines of promotional products through May 31, 2008. More information about the “Crazy Clara” promotion, including the available products, can be found on Corvest’s websites — http://www.advalite.com , http://www.toppersllc.com and http://www.iagtm.com .

The inception of the “Crazy Clara” promotion coincided with the March 31 launch of Corvest’s newly redesigned websites. The sites feature a number of benefits to promotional products distributors, including the ability to order products online. End-users are also able to place orders with participating promotional products distributors right from the company’s new sites. Promotional products distributors must register on the sites for free and verify that they’d like to be included in Corvest’s Distributor Finder, which allows end-users to select a distributor by proximity or name.

Corvest received their first online order within the first few hours of having launched their new websites. The order, for 144 units of Aggressor Sport Caps, was placed by Initially Yours, Inc. out of Tulsa, Oklahoma. This item is among 30 Corvest products currently on special through the “Crazy Clara” promotion.

Clara Davis, Senior Vice President of Finance and Administration at Corvest, said, “Our initial interest in launching the promotion was to encourage distributors and end-users to register on our new sites. It’s a good thing we’ve doubled our inventory profile over the past year, because the response to this promotion–no matter how much it may poke fun at my unyielding desire to move inventory–has been so overwhelming that we wouldn’t have had the resources to support it otherwise.”

The response to the “Crazy Clara” promotion has been so great, in large part, because of the eye-catching, retro style of the marketing materials supporting it. Mark Holland, Vice President of Marketing at Corvest, said, “The promotional products industry thrives on email to communicate specials and promotions from suppliers to distributors. Because of the large quantity of emails that are sent on a daily basis, we knew the materials for this campaign would need to invoke a double-take. Once a recipient follows a link from the email to our website, it becomes apparent that ‘Crazy Clara’ is not at all a gimmick and is, in fact, a legitimate promotion offering unparalleled discounts on high-quality items.”

Corvest is a Counselor Top 40 Supplier, holding the number 18 position. It’s All Greek To Me won the 2008 Distributor Choice Award for Supplier of the Year: Toys, while Adva-Lite received the award for Supplier of the Year: Flashlights.

About Corvest

Award-winning, multi-million dollar promotional products supplier Corvest SPV, LLC, located in beautiful, sunny central Florida, owns and operates three highly successful operating units – Adva-Lite, Toppers and It’s All Greek To Me. Each unit has been in operation for nearly 50 years, and the company as a whole employs over 300 talented associates in the brand new, state-of-the-art, 300-thousand square foot facility. Owned by one of the world’s leading private investment firms, Corvest remains a top 20 wholesale supplier for the promotional product industry. For more information, please visit http://www.corvest.com , http://www.toppersllc.com , http://www.advalite.com , or http://www.iagtm.com .

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