goWholesale Selects NETexponent to Create Their B2B Affiliate Program

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New York, NY (PRWEB) June 3, 2008

goWholesale is recognized as a leading vertical search engine. Their goal is to offer wholesale buyers an efficient and quick way to find vendors and suppliers. goWholesale currently allows advertisers to promote their business through pay per click advertising, organic search listings, or via banner ads. In an attempt to further grow their business, goWholesale has partnered with NETexponent to launch and manage their business to business (B2B) affiliate program. This B2B program will allow websites to partner with goWholesale while receiving commission for every new advertiser who signs up through their site.

“This is a great opportunity to get creative with affiliate marketing,” said Peter Figueredo, CEO and Co-Founder of NETexponent. “goWholesale isn’t a traditional online retailer, they are a search engine, so our strategy will include utilizing proven best practices as well as seeking unique opportunities that will attract businesses to become a part of goWholesale.”

NETexponent’s knowledge of the affiliate landscape will be instrumental in creating a profitable B2B affiliate program for goWholesale. With seven plus years of affiliate marketing experience, NETexponent will grow, optimize and manage the goWholesale affiliate program by leveraging their database of over 25,000 affiliates to recruit well suited vertical affiliates and top publishers that will drive qualified advertisers to goWholesale.com.

goWholesale has big plans for their B2B affiliate program which made selecting the best outsourced program managers very critical. “NETexponent’s innovative approach to affiliate recruitment was a major factor in choosing them as our affiliate agency,” said Jean Bahnik, Senior Director at goWholesale. “I was instantly impressed by their knowledge and expertise in affiliate marketing. They have the tools and relationships to successfully attract and optimize the best affiliates.”

NETexponent attributes its success to the experience learned over many clients in the online retail, financial, education and subscription marketing sectors. NETexponent’s team of marketing professionals will focus heavily on affiliate recruitment and optimization, publisher support and quality assurance.

NETexponent will launch goWholesale’s B2B affiliate program using the ShareASale affiliate technology platform. Affiliates will have the opportunity to earn 25% of each new advertiser’s initial start up cost. Each new advertiser must deposit a minimum of $ 100 to begin promoting in the goWholesale system. Commissions will be paid for transactions that take place for up to 60 days after the initial online referral. For more information, or to join the goWholesale B2B affiliate program, contact us here.

About goWholesale

goWholesale’s mission is simple: to help your business to do business. goWholesale started in 2004 as a search engine to help wholesale buyers connect to wholesale suppliers in the quickest and most efficient way possible — via the internet. Since then, we’ve helped change the way wholesale products are sourced, and now we’re leading the way as the premier web portal for sourcing a range of wholesale products, finding providers of business services, reading the latest articles, news, and tips for starting and growing a business, and sharing viewpoints with a community of businessmen and women. For more information visit www.gowholesale.com.

About NETexponent

NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

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