JacketLane.com c/o Fairway Lane, Inc. Sales Soar with PING and Port Authority!
(PRWEB) June 30, 2004
An impressive first quarter was reported by Fairway Lane considering the present economy and fuel costs exhausting our budget. Fairway Lane reported a 15% sales increase over first quarter 2003. The spike can be contributed to selling brand name merchandise like PING, Port Authority, and Luna Pier. These brands which are offered by ÂSanMarÂ have improved the companyÂs targeted audience which consists of sport enthusiasts like golfers, joggers and tennis players. The quality apparel includes golf jackets, wind shirts, sport shirts and accessories. The selling of quality merchandise provided by ÂSanMarÂ helped make up about 50% of Fairway Lane sales in the first quarter. Other brand names sold by Fairway Lane include: Charles River Apparel, Augusta Sportswear, Nike, Weatherproof Garment Company and Izod. With the help of an aggressive marketing campaign to entice the spring golfer, Fairway Lane expressed the importance of appearance on the fairway. Drop shipping directly to the customer within 3 to 5 days is a huge part of the success at Fairway Lane. Convenience, Price, and Speed are the key factors of a successful online business.
Fairway Lane Inc. promotes online through two websites; http://www.JacketLane.com and http://www.GolferLane.com. GolferLane.com is a new and exciting online apparel store for men and women that are looking for a special look on the fairway. GolferLane.com caters to men and women of all sizes that enjoy the sporty, colorful looking styles during any workout, golf game, or run in the park. The site went live recently and has shown significant sales volume in a short time.
The primary business focus at JacketLane.com is to promote outdoor apparel for schools, family and sporting events, and corporate and specialty occasions. As an online retail and wholesale company, the emphasis on quality and service has become an important part of the operation. A valuable lesson learned throughout the company is the importance of quality, service, and customer commitment. The full guarantee of quality products is not enough in this business today said Donna Ripa, co-founder of Fairway Lane; our customers rely on special service that requires listening, follow up and immediate attention to their needs. Improved sales throughout the remainder of the year are anticipated by Fairway Lane management.
SanMar: A leading distributor of quality name brand outerwear and collegiate apparel, SanMarÂ® has provided wholesalers and resellerÂs with an opportunity to offer a wide variety to our customers. SanMarÂ® is the nationÂs premier supplier of wholesale apparel. Incorporated in 1971, SanMarÂ® is an award-winning supplier of more than 12 apparel brands, including exclusive distribution of the NauticaÂ® and PINGÂ® sportswear for the corporate identity market. SanMar also manufactures and distributes Port Authority, a highly-respected private-label brand solely for the imprintable sportswear industry.
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