Marketing is a very important part of any company and it includes factors such as branding, brand recognition, brand awareness and brand exposure. There is nothing like a market full of people that are consciously deciding to buy your brand. Every company annually spends a huge portion of its revenues on advertising. Advertising is one of the primary vehicles of marketing and it is very important to find the right avenues through which you are marketing.
Many companies find interesting niches to market their products in and this changes the vehicle that carries advertising. Certain companies prefer to advertise solely on newsprint and TV commercials whilst others prefer billboards and the Internet. Some larger companies spend enough to get their names in every possible place. However, one of the easiest ways to advertise your brand name and get voluntary personal endorsements from your clients is to giveaway promotional products.
Promotional products are specially branded items that are given away as freebies at events and also as free gifts along with purchases made. These are usually items of personal use like key chains, mugs, caps, etc. The importance of having these promotional products is due to their personal usability. Customers, clients and other people who use these products are displaying your logo, your message to everyone around them. This is a very useful way of increasing your revenue.
By having your branding on so many personal use items across a large user base, you are spreading your name through people who are not even thinking that they are doing you a favor. And if the promotional novelties are very attractive and catchy, you will have a winner of an ad campaign through them.
These products also help with your brand exposure because so many people are using them everyday. You brand gets known and recognizable in the market and more importantly, your target audience recognizes you. This translates in to a higher ranking over the competition whereby your customers consciously choose your products.
They do this because when they are used to seeing the branding very often, an unconscious urge is created within them to personally associate with the brand. So they go ahead and buy your products and services with your brand on them.
Greater visibility amongst customers through prized promotional novelties is also a way to increase your brand prestige. With recognition, comes the question of a brand status and your image within your customer base will decide how they feel about being associated with your brand. With promotional gifts, you can work to increase this aspect of marketing as well.
Thus promotional gifts make for a good advertising and marketing strategy. There are several places where you can buy promotional gifts at wholesale rates. The range of these gifts is a large and varied one so you are sure to find products that go well with your branding. For example, if you own a bank, you can buy coin banks in various shapes and sizes or you can buy corporate gifts. Whatever you choose, make sure that your customers would want them and use them.