Corvest: Writing Instruments are Ideal Promotional Products for Small Businesses


Corvest: Writing Instruments are Ideal Promotional Products for Small Businesses

Largo, FL (PRWEB) August 22, 2008

Corvest, a top-20 promotional products supplier and parent company of Adva-Lite, Toppers and It’s All Greek To Me, today announced the launch of a new promotion surrounding the benefits of utilizing promotional pens. Details regarding the promotion, which offers the company’s best-selling gel ink pen at less than $ 1.00 per piece, can be found by clicking here. Organizations wishing to take advantage of the company’s promotion can download an easy to use fax order form click here or can visit to order online. All orders placed by end customers will be forwarded to a network of participating promotional products distributors.

Mark Holland, Corvest’s Vice President of Marketing, said, “In the promotional products industry, we have a common saying that every promotional pen has an average of six users in its lifetime. We had the idea to demonstrate the progression of passing a pen along from one person to the next, much like the pop culture game ‘six degrees of Kevin Bacon.’ This is a highly effective way to show just how many impressions one promotional pen will have.”

The company points out that small business owners are acutely aware of the balance between self-promotion with tangible goods versus soft platforms such as print advertisements and television and radio commercials. Because of their practicality and low investment cost, partnered with the high number of exposures they generate, the company is utilizing its “Six Degrees of Separation” promotion to illustrate that writing instruments are ideal promotional products.

Holland adds, “If a client has $ 5,000 to spend on advertising, they can either buy one ¼-page advertisement in the local paper or they can buy 5,000 writing instruments. Unlike the newspaper ad, which will only appear in one edition, the pens will be passed from user to user, allowing the decorated message to live on for years to come. To think of the number of people who see or use just one of those pens is staggering. If, as consumers, we look in our desks, in our purses, or next to our home telephones, we’ll find a pen with someone else’s name on it. There’s no reason it can’t be your name on that pen.”

In addition to offering their best-selling pen at a low minimum quantity price for less than $ 1.00 per piece, Corvest has a number of other high-quality promotional items at deeply discounted products. These items, including screen printed bags, personalized pens, decorated travel mugs and polycarbonate bottles, can be found at

Corvest is a Counselor Top 40 Supplier, holding the number 18 position. It’s All Greek To Me won the 2008 Distributor Choice Award for Supplier of the Year: Toys, while Adva-Lite received the award for Supplier of the Year: Flashlights.

About Corvest

Award-winning, multi-million dollar promotional products supplier Corvest SPV, LLC, located in beautiful, sunny central Florida, owns and operates three highly successful operating units – Adva-Lite, Toppers and It’s All Greek To Me. Each unit has been in operation for nearly 50 years, and the company as a whole employs over 400 talented associates in the brand new, state-of-the-art, 300-thousand square foot facility. Owned by one of the world’s leading private investment firms, Corvest remains a top 20 wholesale supplier for the promotional product industry. For more information, please visit, ,, or

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