Israel’s Dr. Wipe Products Wins Top Industry Honors for Unique Health and Beauty Wipes
Chicago, IL (PRWEB) November 9, 2005
Personal care products that deliver both health and cosmetic benefits are gaining increasing attention from consumers and trade associations. For the second straight year, cosmetic wipes manufactured by Israel’s Dan-Mor Natural Products and Chemicals are taking honors at the Private Label Manufacturers Association’s trade show.
Products winning recognition at the PLMA’s New Product Expo include Dan Mor’s facial active exfoliating pads and anti-aging wipes manufactured by the company’s Dr. Wipe division.
Sales Director Aviva Etshtein said Dr. Wipe facial active exfoliating wipe combines minerals from Israel’s Dead Sea with moisturizers and light fragrances. “The product was created by our biochemists to remove dead cells while simultaneously cleaning and refreshing the skin,” Etshtein said.
She said the company was delighted that their team’s efforts were recognized by the New Product Expo selection committee. “Global consumers are increasingly sophisticated and demanding,” Etshtein said. “Continuous innovation to create affordable products that consistently deliver multiple benefits has become the norm for Dr. Wipe. We are honored and delighted that our company’s innovation has been recognized for the second year in a row by the PLMA judges.”
Dr. Wipe also won recognition from PLMA judges for their anti-aging wipe that “pushes the envelope” of advanced design and benefit.
“Our scientists successfully combined the antioxidant Vitamin E with Pro-Vitamin B5, and a number of other proprietary extracts to create a wipe with triple firming action for skin cell rejuvenation, moisturizing and anti-aging wrinkle prevention,” Etshtein said. The result is a product that goes far beyond the traditional role of cleansing and refreshing. “Consumers can now personally apply a revolutionary product that promotes anti-free radical, skin cell regeneration,” Etshtein added.
Robert Henthorn, U.S. Sales Manager for Dr. Wipe, said the company’s recognition by the PLMA sends an important message to the world market about Israel’s emerging role in the consumer products segment.
“Israel’s competitive advantage in technology and manufacturing is no longer the world’s best kept secret,” Mr. Henthorn said. “Dr. Wipe and other top Israeli producers are transforming Israeli and American advantages into world class products that will exceed the highest expectations of global consumers long into the future.”
The 2005 PLMA trade show, being held at the Rosemont Convention Center Nov. 13 – 15 in Chicago, will bring together more than 4,000 retailers, wholesalers, manufacturers and executives from America’s leading supermarkets, drug chains, mass merchandisers, convenience stores, dollar stores and specialty retailers. The show features 2,300 exhibit booths offering 20,000 different food, snacks, beverages, health and beauty, household and kitchen products, and general merchandise. This year’s event will also include fifteen international pavilions from Europe and Asia.
Located in Or-Akiva, Israel, Dan-Mor Natural Products and Chemicals has been an integrated manufacturer of proprietary chemicals, consumer, and institutional products for nearly 25 years. The company’s Dr. Wipe division was established in 1990 and specializes in development and production of unique products for special market niches around the world in the wet wipe business sector. Many of the company’s top selling products combine American and Israeli technology, raw materials, research, development and quality control processes. Its full line of products can be viewed by visiting http://www.drwipe.com.
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