‘Made In Italy’ Marketing is Making it in America: Distinguished Italian Group Promotes Products’ Arrival, Authenticity

‘Made In Italy’ Marketing is Making it in America: Distinguished Italian Group Promotes Products’ Arrival, Authenticity

Rome, Italy (Vocus) September 25, 2007

Synonymous with gracious living, sophistication and style, ‘Made In Italy’ products & services elegantly demonstrate the highest values, tradition and quality of the Italian lifestyle. Safeguarding truly ‘Made In Italy’ products, the distinguished ‘Made In Italy’ Group, in cooperation with Internet Marketing Consortium (IMC), an international multi-media/direct response marketing & promotions firm, has launched an international multi-media marketing campaign aimed at promoting authentic ‘Made In Italy’ products to retail, wholesale, personal and industrial consumers throughout America.

“Our aim is to safeguard our legitimacy and find the right instruments to protect big-name companies and consumers from fraud,” says Mariano Turrisi, ‘Made In Italy’ Group Co-Founder and President. The group is simultaneously on a mission to help ensure medium & small Italian manufacturers find their own comfortable niche in the American marketplace. “The ‘Made In Italy’ brand isn’t just about Ferrari and Valentino,” states Turrisi. “It also comprises a slew of small- and medium-sized companies that need some guidance in order to make it in America,” adds Turrisi.

Marketing plans include mass circulation of ‘Made In Italy’ Magazine, a guide for those who love the Italian lifestyle and yearn to know its “real deal.” Custom-tailored to the American public, ‘Made In Italy’ presents a high-quality monthly publication forum…and is the first magazine dedicated to the excellence of prestigious ‘Made In Italy’ products.

Plus, an easy-to-use, synergy-creating web portal featuring the ‘Made In Italy’ Magazine website at MadeInItalyMagazines.com , ‘Made In Italy’ Catalog and exciting MadeInItalyNet.TV Worldwide Television Network, offers consumers in America further insight into the finest in clothing, travel, furniture and design, technology, food, wine, jewelry, watches, sports, wellness, beauty, culture and art ALL ‘Made In Italy’. It’s a true community based on paper and the web.

Two million copies of ‘Made In Italy’ Magazine will be circulated in the U.S. utilizing targeted channels such as hotels, business centers, airports, elite sporting & cultural events, related conventions, places of high-tourist volume, airports, train stations and a network of opinion leaders and related commercial institutions. Approximately 100-thousand copies will be distributed throughout Italy. Visit http://www.MadeInItalyMagazines.com!


Beryl Wolk

BerylWolk @ aol.com

215-887-5700 Ext. 107

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