Pinnacle Direct Funding Corporation Announces Vice President of Sales


Pinnacle Direct Funding Corporation Announces Vice President of Sales

(PRWEB) November 16, 2004

Orlando, FL (PRWEB) November 16, 2004 – Pinnacle Direct Funding Corporation (PDFC), a leading wholesale/correspondent mortgage lender, announced today that it has promoted Timothy A. Smith to vice president of sales. In this role, Smith will oversee the day-to-day management of the PDFC sales force, be responsible for strategic development of loan origination marketing plans, and also provide experienced sales leadership as PDFC enters a new phase of growth.

“Tim is the ideal candidate to lead the sales operation at PDFC,” said Jeff Vratanina, Chief Executive of Pinnacle Direct Funding Corporation. “We’re thrilled to leverage his unique leadership experiences and mortgage industry knowledge as we continue our growth effort regionally and nationally using our diverse product set and top-tier technology.”

Smith is an original member of the Pinnacle Direct team. He joined the company in 1998, and has served the organization in a number of roles during his time with the company. He was an integral part in the launch of PDFC’s mortgage business in 1998 and he has been PDFC’s top Producer over the past six years.

“With Tim’s appointment, PDFC is in an excellent position to increase value to our clients. We have a solid operational platform which provides a sound springboard for growth. The wholesale/correspondent business will continue to capitalize on its presence and reputation in existing markets while expanding into new markets,” said Sean Brogan, PDFC’s President and Chief Operating Officer.

Pinnacle Direct has established a significant foothold across the East Coast, and is primed to expand nationally in 2005. Additionally, the company has established a comprehensive Alt-A “niche” loan program specifically designed to allow loan brokers the ability to meet their customer need. This Alt-A program uses fewer doc types making it easier for the broker to maintain credibility with their customer.

PDFC has also developed a cutting-edge and proprietary technology package which serves the broker loan officer with proactive updates and communications of the status of each loan. PDFC is also one of a handful of “Non Prime” Lenders which offer a “Web Based” loan decision support tool.

Smith has 14 years experience in sales and loan production origination activities. He is an active participating member of the Florida Association of Mortgage Brokers and a consistent participant in PDFC’s Peak Performers Club.

About Pinnacle Direct Funding Corporation

Headquartered in Orlando, Florida, Pinnacle Direct Funding Corporation was established with a simple premise in mind: to support and respond to the needs of “non-prime” mortgage loan originators.

Pinnacle Direct is one of the East Coast’s largest independently-owned mortgage lenders. Founded in 1998, PDFC is a rapidly-growing, “niche” lender operating in 23 states. The Pinnacle family of companies continues to grow steadily and currently provides over $ 3.5 billion a year in home financing.

With its electronic enabler, Proactive PETE, and its web-enabled wholesale and correspondent platforms, PDFC has streamlined the origination process, increased loan production, reduced operating costs and improved customer service for its clients. PDFC provides the best built and proprietary technology in the mortgage business. For more information about the innovative products PDFC has to offer, call (877) 347-3863, or visit us on the web at


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