Promotional Products: Today’s Hot Advertising Platform


Promotional products are the hottest advertising items these days. They are cheap, resourceful, and innovative ideas for the new way of promoting your business. When radio and television spots cost a fortune and newspaper ads end up in the trash, promotional items are your ticket to an advertising haven.

There are so many promotion products on the market today that it is difficult to decide which ones to choose. When you consider that promotional items are sizzling these days, it should be easy to find research on the market trends to help you decide. Right now, the #1 selling item at are promotional tote bags. The number #1 selling item in the industry is apparel (t-shirts, baseball caps, etc.). You could follow the trends, but really the best thing you could do is select promotional items that will work for you. You want them to be things that your customers can use. Tote bags make sense. You could put whatever your customers purchase inside the tote bags when they pay at the register for them to carry their items home. Then, your customers can use the tote bags for whatever they choose—to go grocery shopping, go to the beach, go on a picnic.

Promotional products make it easy for you you to advertise your business or store. They are less expensive than any other form of advertising and they can, in affect, reach a wider audience. This is because they last much longer than radio and television spots and newspaper ads. Radio and television spots last 30 seconds, at most, and most people change the channel during commercials. Newspaper ads last for maybe a day, but people generally glance over the ads and throw the newspaper away. But, with promotional items, you can give your customers they need and can actually use. And, if you give them something they can use, your promotional giveaways could last for many years, giving you maximum exposure to a greater audience.

Best of all, promotional products can be purchased at wholesale prices. And, when you buy in bulk, the cost per promotional item is much less. Cheap promotional products are a great way to stay within your advertising and advertise your business effectively at the same time. There’s no better way for business promotion than with discount promotional gifts.

When you think about promotional products, think that you have a world of opportunity before you. You can give away ceramic mugs, key chains, travel mugs, tote bags, t-shirts, wine glasses, champagne flutes, and a whole lot more. There’s so many to choose from that there is sure to be some promotional items that fit your needs just perfectly.

Kim is the author of

Kim is the author of