RS Electronics USA Wins Honeywell Marketing Award


RS Electronics USA Wins Honeywell Marketing Award

Livonia, MI (PRWEB) February 17, 2010

RS Electronics USA, a Michigan based wholesale distributor of electronic components, test and measurement instruments, and manufacturing supply-chain services was recognized by Honeywell Sensing & Control for producing the most successful cooperative marketing program in 2009 among all of the company’s authorized distributors.

The award ceremony was held in conjunction with the Honeywell Sensing and Control 2010 Sales Kickoff and was attended by over 200 business leaders in the electronics distribution industry. The award was presented by Sean Conley, Honeywell Sensing and Control Director of Global Distribution, to Howard Taxe, RS Electronics President, and Dick Miller, RS Electronics Senior Vice President of Sales.

“Honeywell is pleased to recognize RS Electronics for their innovative co-op marketing program featuring Honeywell’s Micro Switch TM products. Their campaign set measurable goals that included New Business Opportunity generation. It is great to see our distributors utilizing metrics in their marketing efforts”, stated Sean Conley, Director Global Distribution, Honeywell Sensing and Control.

“To be recognized for this innovative approach to marketing and sales promotion is a great honor. Combining the best in electronic media, web technology, and aggressive sales strategies allowed us to achieve significant increases in New Business Opportunities in every market that we serve.” said Howard Taxe, RS Electronics President.

Among those attending the ceremony from Honeywell Sensing and Control were Beth Wozniak, President; Bradd Schneider, VP of Global Sales; Phil Geraffo, Vice President of Marketing; Brad Kautzer, Vice President/General Manager of Electromechanical Products; Allen Han, Vice President/General Manager of Electronic Sensing Products; Cesare Giammarco, NA Channel Leader; Deb Howson, Central Region Distribution Manager; and Anna Greashaber, Global Channel Marketing and Communications Manager.

Honeywell Sensing & Control is one of the world’s preeminent switch and sensor manufacturers. Honeywell’s legacy of innovation and quality can be traced back over 120 years to the invention of the furnace regulator. Today, the company manufactures an unparalleled mix of switches and sensors for the aerospace, automotive, medical, consumer electronics, and industrial markets.

RS Electronics is a wholesale distributor of industrial electronic components, test and measurement instruments, as well as customized purchasing and inventory management services. Founded in 1929, RS is an award winning company and one of the top-ranked companies in the electronics industry. Customers include many of the world’s largest commercial and industrial businesses, educational institutions, and government agencies.


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