San Diego, CA (PRWEB) August 2, 2007

TopTenWholesale ®, the information superhighway for wholesale suppliers and distributors, announced today the formation of a strategic media partnership with Nielsen Business Media for its upcoming wholesale exhibition.

Exhibitors and attendees of the ASD/AMD Trade Shows Las Vegas August 12-16 will benefit from both companies’ combined efforts to bring together the largest concentration of wholesale manufacturers, suppliers and distributors in the U.S.

“Nielsen Business Media is the leader in their field, and working with them to promote and support this show will provide increased opportunities for the entire general merchandise landscape,” said Jason Prescott, CEO of TopTenWholesale. “The upsides are significant, and fall in line with our mission to provide the most efficient and transparent environment for wholesalers and distributors to conduct business.”

As part of the partnership, TopTenWholesale will actively promote and report on the ASD/AMD trade show, posting news and information on its Web properties and e-newsletters. In turn, Nielsen will provide prominent recognition for TopTenWholesale’s efforts at the show, such as exhibit space in the Publishers Pavilion and show directory inclusions.

“We feel partnering with TopTenWholesale is a win-win scenario,” said George Stewart, Merchandise Group Director for Nielsen Business Media. “Together, we offer a way for exhibitors and buyers to maintain constant communication with all stakeholders in the general merchandise arena – critical for today’s fast moving marketplace.”

About The Merchandise Group

Nielsen Business Media’s Merchandise Group is the leading producer of trade shows and publications in the variety, gift and general merchandise industry.

The Merchandise Group was founded more than 45 years ago by Walter Fletcher, when he began producing small trade shows in Santa Monica, CA, for the Associated Surplus Dealers (ASD), a West Coast trade group representing military surplus retailers. The ASD ultimately added Associated Merchandise Dealers (AMD) to their name, and the ASD/AMD Trade Shows grew quickly to become the largest variety and general merchandise shows in the country.

Today the Merchandise Group produces five trade shows annually, in Las Vegas, New York, and Atlantic City, including the variety and general merchandise industry’s flagship event, the 8,000-booth ASD/AMD Trade Show Las Vegas.

About Nielsen Business Media

Nielsen Business Media, a division of The Nielsen Company, is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently.

Serving seven major market groups, and 30 industries, spanning the entertainment, media and marketing, retail, travel and performance, design, and life sciences industries, Nielsen Business Media provides business-to-business products and services in print, online and in person.

With 42 publications, over 135 trade shows and conferences, and 185 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses.

About TopTenWholesale® is an Internet property of JP Communications, publisher of other vertical search engine and directories, including, and The company’s mission is to be the information superhighway for the general merchandise industry and facilitate sales of wholesale products such as apparel, jewelry and novelties with independent retailers, closeout distributors and online auction dealers.

TopTenWholesale is a registered trademark of JP Communications, Inc. All rights reserved.

© 2007 by JP Communications, Inc. All rights reserved.